Brand Visuals
Logo
The centerpiece of your visual brand. Click any box to upload logo variations.
Logo Usage Guidelines
Color Palette
The Broker Cheetah palette features warm, professional tones with golden accents. Click any swatch to modify.
Dark Colors (Text & Headers)
Neutral Colors (Supporting)
Light Colors (Backgrounds & CTAs)
Typography
Consistent typography creates a cohesive reading experience across all brand materials.
Primary Font (Headlines)
Secondary Font (Body)
Type Hierarchy
| Element | Font | Weight | Size | Line Height |
|---|---|---|---|---|
| H1 | ||||
| H2 | ||||
| H3 | ||||
| Body | ||||
| Caption |
Photography Style
Define the visual direction for all brand imagery.
Mood & Feeling
Subject Matter
Image Don'ts
Brand Positioning
Mission
What problem do you solve? What results do you deliver?
Vision
What difference will your brand make in the world?
Core Values
The principles that guide your brand's decisions and behavior.
Brand Story
What triggered your initial idea? How did you develop it to where you are now?
The Origin
The Problem You Noticed
The Journey
Where You Are Today
Brand Voice
Tagline / Slogan
A memorable phrase that captures your brand essence.
Primary Tagline
Alternative Taglines
Voice Attributes
How your brand sounds in all communications.
| Attribute | What It Means | What It's NOT |
|---|---|---|
Tone Spectrum
Where does your brand fall on each spectrum?
Key Messages
Standard messaging for common use cases.
Elevator Pitch (30 seconds)
One-Liner
Boilerplate (About Us)
Brand Applications
Digital Touchpoints
Check all the digital applications where your brand appears.
Print Touchpoints
Check all the print applications where your brand appears.
Social Media Specs
Standard image dimensions for social platforms.
| Platform | Profile Image | Cover Image | Post Size |
|---|---|---|---|
| 180 × 180 px | 820 × 312 px | 1200 × 630 px | |
| 320 × 320 px | — | 1080 × 1080 px | |
| 400 × 400 px | 1128 × 191 px | 1200 × 627 px | |
| Twitter/X | 400 × 400 px | 1500 × 500 px | 1200 × 675 px |